It is very important to create effective and attractive banner ads to drive the attention of the customers looking into it. It is not just the tips, but also the effective way of following certain practices that are important in creating effective and attractive banner ads. However, some of the tips, which could be followed for creating an effective banner ad, are discussed here. One of the best ways of creating a best banner ad is through subtle animations. Animations are a great way, which can attract the attentions of the viewer’s easily and also is very easy to overdo. Presence of subtle animations does not irritate the viewers and give them a pleasant feeling to the viewer’s thereby attracting the viewer’s towards them. Animations, which loop across the screen a thousand times, can just cause blindness of the banner resulting in longer loading times. It is suggested to use loops, which load at a medium pace and freeze at a particular point, which conveys important message to the viewers.
Faster loops in a banner ad take time to load the content making the computer to respond slowly. The guidelines of animation in banner ads suggest the length of animation to be not more than 15 seconds. Completion of animation within three cycles is recommendable as the visitor gets a chance to have a detailed look at it atleast once in a cycle. Expandable banners are also the best way of presenting the web banners. Expandable banners are such that a DHTML along with the new expandable banner are displayed when the visitor clicks or rolls over the mouse on the expandable banner. However visitors may get annoyed with the length of the expandable banners and they may exit before the banner gets completely finished. Hence, when you choose to use an expandable banner, make sure that you don’t use the expandable version for more than 3 seconds. Quick exit of the expandable version is important before the visitors close the tab by themselves.
Sensible use of flash banner helps the visitors in getting more information about the company rather than searching for information in a loop. Although creating flash banner ads require effort and money, there are certain guidelines, which are set in relation to creating flash banner ads. These types of ads are those, which require more planning and huge budget. While creating banner design, it is important that you know the vision of the ad and where you want the banner to land the visitor. The landing page should be a place relates to the banner advertisement, or something that contain offers similar to that offered by the ad in detail and also lend the credibility of the ad, including your contact details.
The positioning of the banner ad and how it is going to work is important to know. The optimization of the banner ads depends on where the ads are being placed on the page. If you place your banner ad at a place where there are many number of ads, then your ad may become blind due to its positioning, hence it is important that you place your ads at a subtle place on the website.